Head & Shoulders bottles will use recycled plastics removed from beaches and waterways.
Procter & Gamble announced Thursday that its Head & Shoulders shampoo bottles will be recyclable and made of up to 25 percent “beach plastics,” from trash removed from beaches, oceans, rivers and other waterways.
It will be the first shampoo bottle made from recycled beach plastics, according to the company’s press release.
“It’s important to understand how big of a disaster ocean plastics are. It’s horrendous,” Tom Szaky, founder of recycling company TerraCycle, told The Huffington Post. TerraCycle is partnering with P&G to make the bottles. “It creates problems for animals that eat them or get trapped in them. It’s a crisis, and I don’t think people understand the scale of it.”
The oceans will contain more plastics than fish by 2050, according to a report from the World Economic Forum. At least 8 million tons of plastic end up in the ocean each year. That’s like tossing the contents of one garbage truck into the ocean every minute.
The Head & Shoulder “beach plastic” bottles will be available in France this summer, with plans to expand to other countries after that. By Read more.