As environmental awareness grows, so does the number of phrases used to describe ‘green’ consumer choices. With everything from ‘biodegradable’ to ‘biodynamic’, the sheer amount of jargon can get more than a little confusing.
This is particularly true of the travel industry, where ‘ecotourism’ and ‘sustainable tourism’ are often used interchangeably. But is this accurate?
Travel is a fairly big deal. Billions of people travel internationally every year, and the industry is only predicted to grow in years to come. What’s encouraging is to see that as we become increasingly environmentally conscious, we’re moving towards a global landscape where more and more people make green travel choices. But with so many different environmentally friendly travel options available, and a lot of terminology to sift through, things can get a little muddled.