Gold Archives - PATA Sustainability & Social Responsibility

Feb

Essential Australia: Towards a Thematic Framework for the Interpretation of Cultural Heritage Sites in Tourism

Categories: Case Study, Cultural Heritage, Marketing, Oceania, Operations, Pacific, People and Places

Tags: Australian Heritage Commission, Eternity, Gold, Port Arthur, tasmania, treasures

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The principle aim of this study was to develop a set of themes for the interpretation, marketing and development of cultural heritage tourism products and services in Australia. Ultimately the framework will be used by a wide range of heritage tourism operators and managers. A user-friendly kit will assist these groups to use the framework to create engaging heritage tourism products and interpretation, establish market differentiation, and cooperate in regional marketing through the development of complementary heritage attractions.

by Marion Stell, Celmara Pocock and Roy Ballantyne

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Feb

Economic and Social Values of Beach Recreation on the Gold Coast

Categories: Land, Management, Monitoring & Evaluation, Oceania, Pacific, People and Places, Residents, Survey

Tags: beach, beaches, contribution, ecomony, Economic, Gold, Gold Coast, Statistics, Survey, tourism

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The beach is generally recognised as the most important recreation amenity in the region for Gold Coast residents, as well as tourists. However, there is very little data to support the role that this amenity plays in the life of Gold Coast residents. This survey set out to collect data from Gold Coast residents regarding their beach use and the values they associate with the beach, and to develop estimates of the economic value of the beach to residents.

by Mike Raybould and Neil Lazarow

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Dec

Tourism and Destination Branding Report

Categories: Case Study, Management, Marketing, Monitoring & Evaluation, Oceania, Pacific, Visitors

Tags: Australia, branding, coast, destination, Destination Branding, EarthCheck, Gold, Gold Coast, Herington, marketing, Melbourne, Merrilees, Place, sustainable tourism online, tourism, Wilkins

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The research in this report was an investigation of the criteria pertinent to establishing a destination brand. The research project investigated the role of destination brand and image as a motivator for destination vacation choice. The project made a comparison of two destinations, the Gold Coast and Melbourne, Australia.

by Hugh Wilkins, Bill Merrilees, Carmen Herington

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All posts tagged Gold

Essential Australia: Towards a Thematic Framework for the Interpretation of Cultural Heritage Sites in Tourism

Economic and Social Values of Beach Recreation on the Gold Coast

Tourism and Destination Branding Report