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Essential Australia: Towards a Thematic Framework for the Interpretation of Cultural Heritage Sites in Tourism

Categories: Case Study, Cultural Heritage, Marketing, Oceania, Operations, Pacific, People and Places
Comments Off on Essential Australia: Towards a Thematic Framework for the Interpretation of Cultural Heritage Sites in Tourism

The principle aim of this study was to develop a set of themes for the  interpretation, marketing and development of cultural heritage tourism products and services in Australia. Ultimately the framework will be used by a wide range of heritage tourism operators and managers. A user-friendly kit will assist these groups to use the framework to create engaging heritage tourism products and interpretation, establish market differentiation, and cooperate in regional marketing through the development of complementary heritage attractions.

by Marion Stell, Celmara Pocock and Roy Ballantyne

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Essential Australia: Towards a Thematic Framework for the Interpretation of Cultural Heritage Sites in Tourism

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The beach is generally recognised as the most important recreation amenity in the region for Gold Coast residents, as well as tourists. However, there is very little data to support the role that this amenity plays in the life of Gold Coast residents. This survey set out to collect data from Gold Coast residents regarding their beach use and the values they associate with the beach, and to develop estimates of the economic value of the beach to residents.

by Mike Raybould and Neil Lazarow

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Economic and Social Values of Beach Recreation on the Gold Coast

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The research in this report was an investigation of the criteria pertinent to establishing a destination brand. The research project investigated the role of destination brand and image as a motivator for destination vacation choice.  The project made a comparison of two destinations, the Gold Coast and Melbourne, Australia.

by Hugh Wilkins, Bill Merrilees, Carmen Herington

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80083_Wilkins_

 

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