PATA | Contact

All posts tagged gender equality

10 ways to celebrate International Women’s Day at work

Categories: Green Tips
Comments Off on 10 ways to celebrate International Women’s Day at work

Credit: Shutterstock

International Women’s Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. This year, IWD is focusing on the theme, “Time is Now: Rural and urban activists transforming women’s lives.” Social media campaigns this year will be characterised by the hashtag #PressforProgress.

Here are some ways to make this year’s International Women’s Day a successful and fun event at work:

  1. Share stories about women in tourism by featuring female entrepreneurs and leaders in the travel industry via social media
  2. Take a picture of everyone wearing purple, the official IWD colour, and share on social media
  3. Fill the office with purple decorations; share photos on social media
  4. Have everyone share their ideas for #PressforProgress and share the top picks on social media
  5. Conduct a “Women in [name of your organisation]” portrait session. Set up a professional photoshoot session for women working at your organisaton
  6. Provide 30-minute massages for women in the office
  7. Have the male staff serve coffee and tea to female for the day
  8. Showcase your resolution to making a change and pressing for progress creatively by pressing lemons and adding the juice to butterfly pea flower tea which will change its colour from blue to purple – capture a video clip and share on social media
  9. Have all staff commit to an action and share the commitments
  10. Allow female staff to work 80% of a day, the equivalent of the pay gap


Let’s also think about the long-term impact we can have by making a pledge and celebrating International Women’s Day. Think about what you can do throughout the year to show your support and choose actions that matter.


Watch out for PATA’s social media activity this International Women’s Day and join in the celebration of women in our industry.




Thailand, 2015. Photo: UN Women/Pornvit Visitoran. | Lebanon, 2015. Photo: UN Women/Joe Saad | Kenya, 2016. Photo: CIAT/Georgina Smith

The 2017 theme for International Women’s Day, 8 March, focuses on “Women in the Changing World of Work: Planet 50-50 by 2030”. 

The world of work is changing, with significant implications for women. On one hand, technological advances and globalization bring unprecedented opportunities for those who can access them. On the other hand, there is growing informality of labour, income inequality and humanitarian crises.

Against this backdrop, only 50 per cent of working age women are represented in the labour force globally, compared to 76 per cent of men. What’s more, an overwhelming majority of women are in the informal economy, subsidizing care and domestic work, and concentrated in lower-paid, lower-skill occupations with little or no social protection. Achieving gender equality in the world of work is imperative for sustainable development.

Read more about the International Women’s Day here. By UN Women.



Why is travelling alone still considered a risky, frivolous pursuit for women?

Categories: Recommended Reading
Comments Off on Why is travelling alone still considered a risky, frivolous pursuit for women?


Women around the world have spoken out about their experiences of travelling after two young Argentinian women, María Coni and Marina Menegazzo, were killed while backpacking in Ecuador. In the wake of their deaths, online commenters seemed to blame the women for what had happened, asking why they were “travelling alone”. By Laura Bates. Read more.