This study considers current attitudes towards and adoption of environmentally sustainable practices of Victorian tourism enterprises. Using a purposive sample of businesses in the Geelong Otway region, in-depth interviews were conducted. These interviews provided a wealth of information relating to perceived benefits and barriers to adopting environmentally sustainable practices. The findings demonstrate that, while many operators are aware of environmentally sustainable practice and have a positive personal philosophy towards implementing them, they remain constrained by business needs such as customer demands and limited acceptance of certification and accreditation programs.
by Sue Beeton, Suzanne Bergin-Seers and Christine Lee