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Australian Tourism Marketing Expenditure Elasticity Estimates

Categories: Case Study, Investment, Management, Marketing, Oceania, Pacific, Return
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The objective of this study was to quantify the effects of marketing expenditure by the Australian Tourist Commission, integrated into Tourism Australia (TA) from 1 July 1994. Co-integration analysis and dynamic  modelling approach are used to estimate the elasticity of income, price, price of substitute, cost of travel and marketing expenditure for Australia’s four major tourism markets: USA, Japan, UK and New Zealand.

by Nada Kulendran and Sarath Divisekera

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Australian Tourism Marketing Expenditure Elasticity Estimates

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The extension of TSA’s to the state or regional level is still in its infancy internationally. To develop this TSA for the state of New South Wales, we have utilised the data sources from the national TSA published by the Australian Bureau of Statistics (ABS) and statistical data from the Bureau of Tourism Research (BTR). In terms of tourism commodities and industries for New South Wales, the results are consistent with those for the national TSA.

by Larry Dwyer, Peter Forsyth, Ray Spurr and Thiep Ho
Dwyer_NSW-TSA
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What is the world’s favourite holiday destination?

Categories: Recommended Reading
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For many people the holiday season has arrived. Where do those travelling abroad go? UN figures suggest that France had more foreign visitors than any other country in 2012, while the most visited capital city is now, according to one study, Bangkok. A recent study by the United Nations World Tourism Organization revealed that 83 million people visited La Belle France last year, even more than its population of 66 million. By Ben Carter. Read more.

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