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Australian Tourism Marketing Expenditure Elasticity Estimates

Categories: Case Study, Investment, Management, Marketing, Oceania, Pacific, Return
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The objective of this study was to quantify the effects of marketing expenditure by the Australian Tourist Commission, integrated into Tourism Australia (TA) from 1 July 1994. Co-integration analysis and dynamic  modelling approach are used to estimate the elasticity of income, price, price of substitute, cost of travel and marketing expenditure for Australia’s four major tourism markets: USA, Japan, UK and New Zealand.

by Nada Kulendran and Sarath Divisekera

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Australian Tourism Marketing Expenditure Elasticity Estimates

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Heritage managers are increasingly expected to use tourism as a source of revenue to maintain heritage properties. Many of these individuals and organisations have little or no skills in business/tourism planning or financial management. This report outlines approaches that can assist with the development of heritage tourism across a region including use of a thematic framework to link heritage places, stories and practices together. The report includes a list of currently available resources at the time of publication of this report.

by Tod Jones, Michael Hughes, Vicki Peel, David Wood and Warwick Frost
Jones_LocalHeritageComms
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