The meetings, incentives, conferences and exhibitions (MICE) sector has a bigger role to play in measuring and promoting sustainable travel according to Stewart Moore of EarthCheck.
The MICE sector represents big business, delivering major economic benefits that are a key contributor to the growth in tourism and leisure development worldwide. And the benefits from MICE extend far beyond the actual hosting of the event, with trade opportunities being generated in both host and visitor countries: tourism represents 5% of global GDP and contributes to more than 8% of total employment.
“The sheer size and reach of the tourism and travel sector now gives it a substantial voice, but it is important to recognise that you can’t manage what you can’t measure,” EarthCheck CEO and founder, Stewart Moore said.
Mr Moore said he is surprised that MICE operators and tourism groups worldwide, who are doing excellent work in sustainability, seem to be still hesitant to share their stories.
Read the full article what the MICE industry can do more to promote sustainable travel here.