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National Business Events Study: An Evaluation of the Australian Business Events Sector – Executive Summary

Categories: Case Study, Management, Monitoring & Evaluation, Oceania, Pacific, Private Sector
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The National Business Events Study (NBES) is a comprehensive evaluation that examines the size and scope of the Business Events sector in Australia. The data provides the most comprehensive overview of the business events sector since the 1999 Bureau of Tourism Research report, Meetings Make Their Mark.

by Margaret Deery, Leo Jago, Liz Fredline and Larry Dwyer

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National Business Events Study: An Evaluation of the Australian Business Events Sector - Executive Summary

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