Today marks the 24th World Water Day! World Water Day dates back to the United Nations Conference on Environment and Development held in 1992 where an international observance for water was recommended. Since 1993 the 22 March has become World Water Day. Each year UN-Water sets a theme around a current or future water challenge.
This year the theme is ‘better water, better jobs.’ It seeks to shed light on how workers’ lives and livelihoods are dependent on the quantity and quality of water and that this has a huge impact on societies and economies.
Did you know that today “about three quarters of households in sub-Saharan Africa fetch water from a source away from their home” (WHO/UNICEF, 2012). What’s more, 50-85% of the time it is women who carry out this task (ILO/WGF, n.d). This is one water related fact that should change.
So what can you do as a tourism business? Well as an organisation you have the power to create awareness, educate and take action with your staff, visitors and or other organisation you work with. Ideas include:
- Make your voice heard on social media today by sending a selfie or group photo on how water is a part of your business
- Send a submission to UN-Water on how water has changed your life or community
- Think about what water means to you and submit an art work
- Organise a debate in your office or organisation
- Record a film and send it to UN-Water
- Organise a photo contest
- Or, get creative – think of something completely out of the box!
To watch the official 2016 trailer which gives a good depiction of this year’s theme click here.
To view an interesting image slideshow depicting the relationship between water and the world of work click here.
To expand your knowledge on water related challenges and opportunities check out the following articles and readings:
And remember, just because World Water Day is today, does not mean you should stop on the 23 March! Raise awareness, educate and take action throughout the year to truly be a part of creating better jobs through better water.