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This report aims to develop a better understanding of the contribution of the restaurant sector to a tourist destination’s attractiveness. Specifically, this report identifies and describes three types of market segments, the ‘Young Market’, the ‘Affluent Market’, and the ‘Mature Market’, that value culinary experiences, and are influenced in their travel destination choice by the type of culinary prospects a location has to offer. The study  explores in detail each segment’s perceptions and opinions in relation to what they value in a restaurant when on holiday and why.

 

by Beverley Sparks, John Bowen, and Stefanie Klag
SparksPh3-PtII_markets
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×
Welcome
  • Name*full name
    0
  • Position*
    1
  • Organisation*
    2
  • Industry/Sector*
    3
  • Email*a valid email address
    4
  • PATA member?*
    Yes
    No
    5
  • Country*select your country
    6
  • 7

This report aims to develop a better understanding of the contribution of the restaurant sector destination’s attractiveness. It explores in detail consumers’ perceptions, values and opinions in they value in a restaurant when on holiday and why. Specifically, the report investigates consumers’ patterns, the influence of various information sources on tourists’ restaurant choice, as well as reasons for dining out when on holiday. In addition, the report attempts to understand the influence and role of restaurants in consumers’ travel destination choice.

by Beverley Sparks, John Bowen, and Stefanie Klag
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