The tourism potential of Moreton Bay and Islands (Moreton Bay) has been largely undiscovered. Moreton Bay has great beaches, water, wildlife and a relaxed atmosphere but it is the combination of these features with the environmental sustainability of all aspects of the region that should form the foundation of promotion. The opportunity exists to create Moreton Bay as a sustainable tourism destination, delivering all of the advantages of tourism with minimal negative consequences. As its point of difference Moreton Bay needs to establish itself as a sustainable, Platinum Plus destination.
by Michelle Whitmore and Terry De Lacy