There are more tourists now than ever before, thanks to the explosive growth of the Chinese outbound market and the ever-growing middle class worldwide. International tourist arrivals grew by a remarkable seven per cent in 2017 to reach 1.3 billion, according to UNWTO, and is projected to reach 1.8 billion by 2030.
For too long, long-term planning and development was sorely lacking in many destinations as governments were caught up in the aggressive pursuit of tourism growth and numbers, pointed out Randy Durband, CEO of Global Sustainable Tourism Council (GSTC).
“A major trend in tourism has been that every government, every country in the world has been focused on demand and promotion. Tourism worldwide is mostly promotion, promotion, promotion, and in some cases nothing else,” Durband remarked.
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