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The first section of this report, the literature review, outlines the major components of research diffusion and diffusion theory including innovation development, decision-making processes and adopter categories. The second and third sections of the report will outline the research methods and survey results. The final section of the report will provide an analysis and discussion of the survey results and the implications these have for the STCRC.

 

by Chris Cooper, Leo Jago, Jack Carlsen and Lisa Ruhanen
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Mainstreaming ecosystem considerations into business is becoming increasingly important in order to deal with the challenges of a resource-constrained world. This Guide to Corporate Ecosystem Valuation (CEV) is a valuable addition to the toolkit used by business today. It can be used in relation to business operations as well as to suppliers, customers and other stakeholders.

by The World Business Council for Sustainable Development (WBCSD)

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