The term “sustainable travel” has a green glow to it, connoting eco-friendly practices and environmental responsibility. But the human side of sustainability, as defined by the World Tourism Organization, addresses community impact, both social and economic, and is newly gaining traction among travel companies.
“There’s a lot of people who think ‘eco-tourism’ when they hear ‘sustainable tourism,’ but that’s a piece of the puzzle,” said Kelley Louise, the executive director of the Impact Travel Alliance, an industry nonprofit organization that focuses on sustainable travel. “Sustainability has a positive impact not only on the environment, but the culture and the economy of the destination you’re visiting.”
Organizations promoting social impact travel aim to emphasize not just big do-good trips, but to educate travelers about their smallest decisions, such as eating at a locally owned restaurant.
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By Elaine Glusac for The New York Times.