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Creating an effective corporate social responsibility strategy for your company

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There is no doubt that social and environmental awareness has been on the rise. With increasing competition to attract and keep talent, companies that have corporate social responsibility programs are deemed more attractive to both prospective employees and customers.

By creating an effective CSR strategy, you will not only be helping your company succeed but you will also be supporting the greater community in which it operates. Here are some of the many tips for creating an effective CSR strategy for your company:

  1. Commit to a cause that resonates with the mission, vision and values of your company

If you choose to support a specific cause, make sure that it is important that the cause resonates to all your team (both employees and clients) so they can devote themselves to it. For example, if your company makes cookies, an appropriate CSR cause could be to advocate for sustainable palm oil, as it has a direct link.

To gain further knowledge on this topic read this article.

  1. Establish achievable goals

Set realistic objectives, even if they seem small, rather than lofty over the top targets that will never be achieved. Build your goals on current resources rather than big-picture dreams. Remember you will have to measure them later so don’t load yourself with a huge baggage you can’t support.

  1. Be fully dedicated to the cause

Consistency is one of the keys for a good CSR strategy; be sure that all departments are fully engaged. Once you have managed to create a credible approach, don’t forget to monitor and measure its impact.

  1. Partner with reputable NGO’s

Partner with an NGO that is working directly with your cause. This organization can help guide your publicity surrounding your CSR efforts, and can ensure that your efforts are recognized.

Organizations such as Charity Watch, BBB Wise Alliance and Charity Navigator can help you with the selection.

  1. Make sure the team is included

If employees are fully engaged, they will be more receptive to the company’s values. It is important that all departments are aware of your organisation’s CSR strategy in order to help execute it. If you have doubts on how to increase your employees engagement read our article on how to “Boost your Green Team”.

  1. Share your story

Again, it’s all about engagement. Tell your costumers about your CSR efforts. Moderns consumers will reward companies that are socially and environmentally aware. Having and promoting a CSR strategy will earn you a competitive advantage over your competition.

  1. Measure and monitor

You can’t manage what you don’t measure. Get a baseline, then measure your impact and monitor any change over time. Although it can get challenging, it’s easier to ask for help if you have data to bolster your case. Here you have some tips that may help you reach this goal.

As most companies are now aware of the advantages of having a CSR program, unfortunately some are exploiting CSR for inauthentic purposes. This has caused serious concerns to customers that are now less naïve to these issues. Obtaining certification is a great way to ensure to your customers that you are not joking on this matter.


Since this year’s Earth Day falls on a weekend, PATA decided to celebrate a little early. For this year’s Earth Day, our Green Team invited Mr Poonyos Kumpolkunjana, founder of Paper Ranger a local Bangkok non-profit, to give our team a workshop, titled, “Everyone can be a hero.”


On Tuesday, 18 April, Mr. Kumpolkunjana came to the PATA Engagement Hub and spoke to our team about how easy it is to make something useful out of paper waste, then showed us how to make notebooks using our office’s used paper! Our team had a lot of fun crafting notebooks out of paper waste.


Mr. Kumpolkunjana from Paper Ranger showing how its done


Everyone joined in, including Dr. Mario Hardy, the CEO of PATA


Proud participants presenting their work


His foundation arranges workshops with various groups, and donates the handcrafted notebooks that result from these workshops to schools throughout Thailand. Learn more about Paper Ranger here, and to book your own workshop, contact [email protected]


Recycling is a crucial concept in sustainable management, especially in an office environment. For more information check our green tips of this week here.





Courtesy of Ecova

Corporations with a global view are taking seriously their role as leaders in climate action.

With COP21 and COP22 serving as launch pads in the fight against climate change, corporations with a global view are taking seriously their role as leaders in climate action. Despite uncertainty here in the United States, businesses are forging ahead with plans to achieve deep emission reductions and to implement strategies to mitigate climate change risks — not only to protect the environment, but to strengthen business resiliency and the global economy.

Read more on how major international events have led to action. By Jana Schmidt


Neill Duffy of Purpose + Sport Has Seen Sport Change the World — Now He’s Making Sure it Changes the World for the Better

Super Bowl 50

Growing up first in Zimbabwe, then in South Africa, Neill Duffy became aware early on of the challenges of economically and socially marginalized communities. Now CEO and founder of Purpose + Sport, a sports-marketing agency based in San Francisco, Duffy is recognized as a thought leader in supporting organizations to expand beyond philanthropy and corporate social responsibility to embrace sustainability and purpose as core strategic business drivers. In September, Purpose + Sport oversaw the implementation of the purpose component of Super Bowl 50, “the most shared, most participated in, most giving Super Bowl ever.” – By BtheChangeRead more.


Responsible Tourism wtm-2016-debate

Twenty years ago the post-apartheid government in South Africa adopted the principles of Responsible Tourism in their national tourism policy and the campaign for Responsible Tourism began in the UK. To mark this anniversary, and the fact that 2016 sees the 10th anniversary of the responsible tourism programme at WTM London, this year the flagship Roundtable Interview shifted from interviewing mainstream industry representatives, to discussing responsible tourism issues with some of the movement’s pioneers, providing a chance “objectively and critically to see how much progress we have made and to look forward to see how far we can go over next 20 years,” according to WTM London Senior Director, Simon Press. “Responsible tourism should be the backbone of the industry,” he added. By



The key to creating a vibrant and sustainable company is to find ways to get all employees—from top executives to assembly line workers—personally engaged in day-to-day corporate sustainability efforts.

engaging engaging_employees_top                                                                                                                                            Illustration by Irene Rinaldi

Inspired by Unilever’s sustainability slogan, “Small actions can make a big difference,” workers at the company’s PG tips tea factory in Trafford Park, England, had a bright idea. In Britain, most tea comes in paper tea bags. By reducing the end seals of each tea bag by 3 millimeters, 15 huge reels of paper could be saved every shift. Since its launch in 2015, this factory-floor suggestion has resulted in savings of €47,500 and 9.3 tonnes of paper (about 20,500 pounds). By Paul Polman & CB Bhattacharya. Read more.




Way back in 2003, when I was new to CSR and had just joined Wells Fargo, one of our team members was granted a six month paid leave to work with a nonprofit to create an entrepreneurship program for women in Armenia. The effort was so successful that she was asked to speak at the United Nations; not long after, she left the company to pursue that work. Peter Dudley. Read more.


How Can Brands Build a Culture of Responsibility?

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One thing holding CSR back is its persistent treatment as a program within the business enterprise, distinct from core business activity. At best, it is treated like a corporate service, such as IT, finance, legal and HR. But it is still far from being considered a fundamental part of a company’s culture and brand identity. Misha Pinkhasov. Read more.


As a socially responsible business, Banyan Tree was founded with the core value of driving sustainable development.    With the call to arms of embracing the environment and empowering people, the Company seeks to continue being an agent of social and economic development through responsible tourism. Banyan Tree’s triple bottom line (economy, society and environment) helps direct the Company’s sustainable development by inspiring associates, guests, and partners to take a wider consideration encompassing a long-term view when making business decisions.

by Banyan Tree Holdings Limited


Growing Sustainability: Banyan Tree Holdings Limited Sustainability Report 2009

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