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The purpose of this project was to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. A major foreseen benefit of this project was to produce a sharper understanding of the value of strategic communication in protected area management and to develop and disseminate research methods and results that enhance the ways protected area staff use communication to influence onsite visitor behaviour.

by Sam H. Ham, Betty Weiler, Michael Hughes, Terry Brown, Jim Curtis and Mark Poll

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 Asking Visitors to Help: Research to Guide Strategic Communication for Protected Area Management

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