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You might be a champion of sustainability and your tourism business might be addressing all sustainability issues – environmental, social and economical, but do customers know it?

Communicating Sustainability

Solar powered Koh Mak Seafood Restaurant, Thailand

Communicating sustainability practices is important both for educating the visitors of solutions to problems and for marketing – telling a story to customers can change their experience for the better.

While some might not communicate sustainability at all, others might communicate failing sustainability messages, perhaps  because the sustainability messages are put out as a list of facts without thought to how they might be received.

If you have some great environmental or social initiatives, you should tell people about them, be proud of it and influence others to follow. How can you do that?

 

 

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November 01 2015 – A group of refugees in Berlin have banded together to map key resources across the city, including counseling, healthcare, German language lessons, accommodation, legal assistance, police and public transport facilities. Jeremy Smith Read more.

An Investigation into the Incorporation of Leading Edge Mobile Technologies in the Recreational and Adventure Tourism Industries

Categories: Case Study, Manual, Oceania, Pacific
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The project investigated the feasibility of delivering wireless Location Based Information (LBS) services in a regional Australian adventure tourism context. The services were delivered through the use of Global Positioning System (GPS) satellite technologies. The project findings established the feasibility of service delivery and will contribute to the establishment of a regional mobile implementation strategy for LBS in the adventure tourism industry. The outcomes of the project include: a strategic plan for the delivery of LBS services over handheld devices; a proof of concept generalisable solution; and formal partnerships with the tourism and recreation industries.

by Leisa Armstrong,  Christopher Holme, Gautham Kasinath, Ajdin Sehovic, Yatish Vadera, Greg LeCoultre and Brendan John

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An Investigation into the Incorporation of Leading Edge Mobile Technologies in the Recreational and Adventure Tourism Industries

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This study was driven by Tourism Victoria’s commitment to sustainable tourism and the need to better understand the tourists’ views of operator environmental programs and practices. The project explored perceptions of the sustainability practices of tourism businesses; the value or importance of these practices; and the impact that the employment of such strategies has on consumer decision making. Tourism Awards and Accreditation were also investigated to identify levels of recognition and effectiveness in communicating messages about environmental sustainability. The study also aimed to provide a profile of ‘green’ tourists with regard to consumer purchasing behaviour and sustainability. It is intended for this profile to assist both tourism agencies—and ultimately business operators—to better their communication with the ‘green’ market.

by Dr Suzanne Bergin-Seers and Dr Judith Mair

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The recognition that small to medium tourism enterprises (SMTEs) are a vital part of the tourism sector emphasises the importance of ensuring that their communication, learning and information dissemination and acquisition practices are as efficient as possible. This is especially the case since SMTEs are often under-resourced and time poor. Currently, our understanding of these practices and their implications for improving information provision and utilisation in SMTEs is limited. This research starts to address this gap and further our understanding of the information, communication and training needs of this sector of the tourism industry.

by John Breen, Brian King and Elizabeth Walker

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Engaging Tourism Enterprises: How Operators Source Information for Business Improvement

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This study documents the likely tourism-related climate change impacts (economic and non-economic) on the Margaret River region for 2020, 2050 and 2070;  identifies and recommends adaptation options and strategies; and refines the model developed in Phase 1, The Impacts of Climate Change on Australian Tourism Destinations: Developing adaptation and response strategies — a scoping study.

by Roy Jones, Angela Wardell-Johnson, Mark Gibberd, Alan Pilgrim, Grant Wardell-Johnson, Jeremy Galbreath, Stephanie Bizjak, David Ward, Kim Benjamin and Jack Carlsen

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This manual was devised to help overcome the professional isolation often experienced by staff working in Australian VICs. It is specifically designed to facilitate the sharing of ‘best practice’ approaches to information dissemination, customer service, staff training, sign and exhibit design and evaluation. Material is based on research in the areas of visitor studies; interviews with thirteen VIC managers; and surveys conducted with approximately 407 visitors at 18 VICs in Queensland, Victoria, Western Australia and the Northern Territory. It includes photographs, discussion questions and checklists to enable you to evaluate and improve your services and facilities. The manual concludes with four case studies designed to describe examples of ‘best practice’ in more detail.

by Roy Ballantyne, Karen Hughes, Marg Deery and Nigel Bond

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Meeting Visitor Needs: A Handbook for Managers and Staff of Visitor Information Centers

 

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The purpose of Promoting Persuasion in Protected Areas is to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. Many managers, and some tourism operators, see this as an important part of their job. While others can learn and apply the approach outlined in this manual, and while the methods can be adapted for influencing many different kinds of behaviours, this manual is written for protected area managers who want to influence the behaviour of people who visit their sites.

by Sam H Ham, Terry J Brown, Jim Curtis, Betty Weiler, Michael Hughes and Mark Poll

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Promoting Persuasion in Protected Areas: A guide for Managers who want to use Strategic Communication to Influence Visitor Behaviour

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