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Image Source: CREST

The Center for Responsible Travel (CREST) has published their annual report on the state of responsible tourism:

“This 2016 version of CREST’s annual study demonstrates that the growth of responsible tourism continues to outpace growth of the tourism industry as a whole. In addition, the 2016 report concludes that “the social and environmental imperative for responsible travel” is being spurred, in part, by the twin crises of wealth inequality and climate change. The report was prepared in collaboration with 16 leading tourism organizations and institutions.”

The report also puts a spotlight on the growing niche markets of adventure tourism, agritourism, culinary or gastronomic tourism, orange tourism, wellness tourism, and the sharing economy (e.g., Uber and AirBnB).

Read the full report here.


The Case for Responsible Travel: Trends and Statistics

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Consumer Demand for responsible Travel

A variety of market studies in recent years have documented sustained interest among consumers in tourism products and services that protect the environment and respect local cultures.

Experts say…

  • “Concern about sustainability and the planet is top of mind for everybody… [O]ver 98% of consumers in every market worldwide view themselves as environmentalists.” —James Canton, CEO, Institute for Global Futures, San Francisco.
  • Environmental concern is “the biggest social trend for the rest of our careers.” —Daniel Levine, Executive Director, Avant-Guide Institute, New York.
  • “Green is no longer just a trend. It’s a way of life.” —Fran Brasseux, Executive Director, HSMAI (Hotel Sales and Marketing Association International)Foundation

Surveys and Statistics show…

  • A 2013 Travel Guard survey of travel agents concluded “green travel is here to stay.” The survey found “24% of those who responded noted that interest in green travel is currently the highest it’s ever been in the last 10 years, and 51% reported that interest has remained constant throughout this time period.” By CREST. Read More.