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The first section of this report, the literature review, outlines the major components of research diffusion and diffusion theory including innovation development, decision-making processes and adopter categories. The second and third sections of the report will outline the research methods and survey results. The final section of the report will provide an analysis and discussion of the survey results and the implications these have for the STCRC.

 

by Chris Cooper, Leo Jago, Jack Carlsen and Lisa Ruhanen
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Innovation and Change Management for Small and Medium Tourism Enterprises in the Tourist Park Sector

Categories: Case Study, Management, Monitoring & Evaluation, Oceania, Pacific, Private Sector, Report
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The project examined innovation as a means of enhancing the business performance of Small and Medium-sized Tourism Enterprises (SMTEs). Specifically, the project gathered evidence to identify the key drivers and  motivations for innovative behaviour in SMTEs in the tourist park sector. This study included firms from Australia, New Zealand and the United Kingdom.

by John Breen, Suzanne Bergin-Seers, Linda Roberts, Elspeth Frew and Jack Carlsen

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Innovation and Change Management for Small and Medium Tourism Enterprises in the Tourist Park Sector

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This manual was devised to help overcome the professional isolation often experienced by staff working in Australian VICs. It is specifically designed to facilitate the sharing of ‘best practice’ approaches to information dissemination, customer service, staff training, sign and exhibit design and evaluation. Material is based on research in the areas of visitor studies; interviews with thirteen VIC managers; and surveys conducted with approximately 407 visitors at 18 VICs in Queensland, Victoria, Western Australia and the Northern Territory. It includes photographs, discussion questions and checklists to enable you to evaluate and improve your services and facilities. The manual concludes with four case studies designed to describe examples of ‘best practice’ in more detail.

by Roy Ballantyne, Karen Hughes, Marg Deery and Nigel Bond

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Meeting Visitor Needs: A Handbook for Managers and Staff of Visitor Information Centers

 

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