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All posts tagged Canberra

The goal of this research is to gain a better understanding of how to leverage sport as a tool in the place of marketing strategy to develop the local economy.  This study investigates the policy process in sport and place marketing strategies by examining the planning, marketing, and implementation of pre-Games training for the Sydney 2000 Olympic Games. In 2000, Australian public officials and businesses recognised the value of pre-games training prior to the Sydney Olympic Games and mounted an aggressive effort to leverage Olympic opportunities in the country.

by Sarah Gardiner and Laurence Chalip

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Leveraging a Mega-Event when not the Host City: Lessons from Pre-Olympic Training

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This domestic and international visitor profile provides a state summary of South Australia, Australia.

by Tourism Research Australia

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Regional Tourism Profiles 2008/09 Australian Capital Territory: State SummaryPROFILES ACT_Page_1

 

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This project investigates the ways in which information from visitor information centers (VICs) is disseminated and presents the findings from three components of the study which examine the (a) the knowledge management within VICs; (b) visitor preferences in terms of the way in which information is disseminated and used; and (c) the types of VICs that exist and the level of technology used within them.

by Margaret Deery, Leo Jago, Nina Mistilis, John DAmbra, Fiona Richards and Dean Carson

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Visitor Information Centers: Best Practice in Information Dissemination

 

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The aim of this project was to develop and test a method to benchmark and monitor visitor satisfaction at attractions, with the potential to further refine and apply this approach to attractions in other urban destinations.

by Brent  Ritchie, Trevor Mules and Sue Uzabeaga

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Visitor Attraction Satisfaction Benchmarking Project

Visitor Attraction Satisfaction Benchmarking Project

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