by Peter Berg Schmidt, Owner, Beachmeter.com
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Our holiday is a time to free ourselves from our worries
Join a sustainable tourism seminar today, and you will walk away thinking that sustainable tourism is the next big thing. If we could turn back time and enter the 90s, you would have walked away from the seminar with the same conviction; that tides were changing and a big boost in responsible travel was right around the corner. “A growing number of tourists prefer sustainable travel”, “One out of three travelers would pay more for staying at a sustainable hotel, up 10% from 5 years ago” etc. etc.
After 2-3 decades with positive outlooks on the growth of sustainable tourism, where do we stand today? It may be that ecotourism and other responsible forms of travel have become more visible and have seen an increase in total numbers, but so have other forms of travel during the steady growth of the tourism sector. No matter how we look at it, sustainable tourism is still an “alternative” and nowhere near the norm.