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BOLOGNA REWARDS YOU WITH FREE BEER AND ICE CREAM FOR RIDING YOUR BIKE

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Credits: Food Anthology

For six months a year, an initiative called Bella Mossa (“Good Job”) operates within the city, which rewards users of sustainable forms of transport with free beer, ice cream or film tickets. 

Bravo city of Bologna, great initiative! Let’s hope some other cities in Asia follow up.

Read the full article here.

Posted on The Guardian. 

By Joanna Whitehead.

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Estimating the Economic Impacts of Festivals and Events: A Research Guide

Categories: Case Study, Management, Monitoring & Evaluation, Oceania, Pacific, Private Sector
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This study reviews basic principles of economic impact and applies them to a series of four special events held during summer-autumn at Thredbo in Kosciuszko National Park. The four events were the Australian Mountain Bike Association Cup, National Runners Week, Shakespeare Festival and the Thredbo Jazz Festival.

by Ben Janeczko, Trevor Mules and Brent Ritchie

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Estimating the Economic Impacts of Festivals and Events: A Research Guide

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A network research project was undertaken to analyse cycle tourist travel propensity, motivations, travel behaviour, preferred destination attributes and cyclists’ perceptions of South Australia as a cycle tourism destination. The purpose of the project was to assist the South Australian Tourism Commission to better understand the cycle tourism market and the potential degree of fit with South Australian destination marketing and development.
by Pam Faulks, Brent Ritchie, Graham Brown and Sue Beeton

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