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All posts tagged Behaviour

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This study aims to enhance the understanding of tourist experiences and behaviour in urban destinations by analysing the spatial movements of tourists, identifying the key attributes they are seeking in urban destinations, determining how important these attributes are to their experiences, evaluating how two urban destinations performed in relation to these attributes, and assessing whether there are key differences between different types of visitors to urban destinations. The ultimate aim of this project is to inform and guide the future governance and improved functioning of urban tourism destinations by developing a better understanding of the tourist in such settings.

by Deborah Edwards, Tony Griffin, Bruce Hayllar, Tracey Dickson and Stephen Schweinsberg

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Wine tourism within the grape-growing areas of Australia is an integral part of local and regional tourism initiatives; however, it is an area that has been under-researched resulting in few available resources to wine tourism providers. This research set out to address this deficiency by establishing whether there is a link between the wine tourism experience and wine purchasing behaviour.  The research was also designed to develop a market segmentation process that will inform wineries about the buying behaviour of particular market segments so that they can fashion their marketing communications strategies in a focused manner.

by  Barry O’Mahony, John Hall, Larry Lockshin, Leo Jago and Graham Brown

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Protected area managers need to monitor the ecological effects of visitor use and assess their performance in managing visitor use. To assist this process, STCRC has established a series of projects to develop indicators and protocols for monitoring visitor use and its impacts that can be used as part of an integrated monitoring system for protected areas. This is the third report in a series examining terrestrial ecological impacts of visitor use.

by Wendy Hill and Catherine Pickering

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Evaluation of Impacts and Methods for the Assessment of Walking Tracks in Protected Areas

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This report is one of a series in the Sustainable Tourism Corporative Research Centre’s overall project to develop a framework, guidelines and tools to enhance assessment, evaluation and reporting of visitor use in protected areas.  In this manual three methods (including indicators, protocols and proformas) are presented for surveying and monitoring walking tracks based on a desktop evaluation of methods used overseas and in Australia  and field testing of methods by researchers.

by Wendy Hill and Catherine Pickering

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Manual for Assessing Walking Tracks in Protected Areas

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Marketing of Protected Areas as a Tool to Influence Visitors’ Pre-Visit Decisions

Categories: Management, Marketing, Monitoring & Evaluation, Planet, Report, Visitors
Comments Off on Marketing of Protected Areas as a Tool to Influence Visitors’ Pre-Visit Decisions

This report focuses on the issues salient to developing and implementing pre-visit communications in the context of protected area marketing and management. Establishing experience and behavioural expectations prior to visiting a protected area is central to ultimate visitor satisfaction as well as environmental protection. In designing pre-visit communication that promotes park and protected area visitation, as well as shapes behavioural expectations, managers must have a framework with which to both plan and implement effective pre-visit communication strategies.

by Mike Reid, Stephen Wearing and Glen Croy

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Marketing of Protected Areas as a Tool to Influence Visitors' Pre-Visit Decisions

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This desktop project aimed to draw attention to the various factors associated with track usage and visitor experience in national parks. The results will help to inform park managers how best to develop a strategic position on tracks and trails based on visitor experiences.

by Stephen Wearing, Stephen Schweinsberg, Simone Grabowski and Kirsty Tumes

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Understanding Track/Trail Experiences in National Parks: A Review

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The aim of this research was to explore and compare choice behaviours of different consumers for specific domestic and overseas destinations offering a particular set of holiday experiences. The selected eight destinations represent the whole range of option types for short trip vacation travel from or within Australia: overseas (Asia/Pacific), domestic metropolitan interstate, regional interstate, local regional (intrastate) and local ‘home’ destination. The implementation and modelling of consumer choice experiments such as this provides a powerful method for deconstructing and understanding how tourism consumers make decisions.

by  Harmen Oppewal, Twan Huybers and Geoffrey I. Crouch

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How Do Australians Choose Holiday Destinations and Experiences? Modelling Consumer Choice

 

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This project provides series of detailed assessments of tourism values and costs in localities adjacent to protected areas in Tasmania, Victoria and Western Australia. The project demonstrates a range of techniques for respectively measuring social, environmental and economic impacts of tourism activity.

by Michael Hughes, Tod Jones, Marg Deery, David Wood, Liz Fredline, Zachary Whitely, and Michael Lockwood

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The purpose of Promoting Persuasion in Protected Areas is to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. Many managers, and some tourism operators, see this as an important part of their job. While others can learn and apply the approach outlined in this manual, and while the methods can be adapted for influencing many different kinds of behaviours, this manual is written for protected area managers who want to influence the behaviour of people who visit their sites.

by Sam H Ham, Terry J Brown, Jim Curtis, Betty Weiler, Michael Hughes and Mark Poll

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Promoting Persuasion in Protected Areas: A guide for Managers who want to use Strategic Communication to Influence Visitor Behaviour

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This study aimed to: investigate the diversity and common features amongst bird-watching tourists; determine what bird-watchers, and sub-groupings of bird-watchers, most wish to see and do in Australia; investigate the role of the tourism industry in bird-watching and investigate bird-watchers’ opinions and practices in relation to conservation aspects.

by Ronda Green and Darryl Jones

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Practices, Needs and Attitudes of Bird-Watching Tourists in Australia

 

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