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This study examines the geodemographic and psychographic characteristics of touring holiday-makers in Australia. The results have implications for segmentation, targeting and promotions in relation to touring holidays and suggest a need for a differentiated marketing strategy.

by John Gountas and Sandra Gountas

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Characteristics of Touring Holiday-Makers in Australia

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Welcome
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Although food and wine is an important dimension of the tourism industry, little research has been conducted into the nature or role of restaurant experiences in adding to the tourism product. This study delves into the beliefs, values and attitudes of consumers to ascertain what they value and why.

by Beverley Sparks, Karen Wildman, John Bowen
ConsumerInterviews
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