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All posts tagged Advertising

The objective of this study was to quantify the long-term effects of advertising on tourism demand. A single equation demand model is specified which includes advertising as an explanatory variable along with other economic determinants of demand, prices and incomes.

by Sarath Divisekera and Nada Kulendran

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This paper sets out the findings of a study of selected Australian tourism accreditation programs. It examines the nature of accreditation in tourism generally, and identifies the performance measures for accreditation programs.

by David Taylor, Ingrid Rosemann, Gary Prosser

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Effect of Accreditation on Tourism Business Performance: an evaluation

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Three studies examined kangaroos as an image/icon for purposes of marketing Australia. The study focused on the American market, with some extension into the United Kingdom market.

by Brad Hill, Trevor Arthurson and Laurence Chalip

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Kangaroos in the Marketing of Australia: potentials and practice

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