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This report outlines the findings of case studies conducted in Queensland, South Australia and Victoria as part of a broader project investigating the ways in which regional tourism is enhanced and developed through integrated food and wine strategies. This analysis is based on exploratory visits and in-depth interviews with key stakeholders and leaders in two wine tourism regions in each state. A case study approach was used, entailing the collection of information on regional products, the levels of collaboration within the regions, the leadership of ‘regional champions’ and the importance of brand recognition and development.

by Beverley Sparks, Marg Deery, Linda Roberts, Jenny Davies, Lorraine Brown & Jane Malady

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Good Living Tourism: Selected Wine and Food Regions of Queensland, South Australia & Victoria

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