PATA | Contact

Sustainable Travel: Willingness to pay vs. actual behavior

06 July 2015 – According to the UNWTO 2014 report, the number of international visitors is expected to rise from an average of nearly 43 million tourists per year, to approximately 1.8 billion each year. In order to make this a reality, something has to be done. There is a dire need to enhance tourism sustainability. Read more.

View studies here:

Ryerson University Study

The Travel Foundation & Forum