Recent research undertaken by the STCRC has focused on developing interpretation strategies to aid in the sustainability of tourism in Australia’s national parks and protected areas, including research on interpretation to:
- mitigate visitor impacts;
- enhance tourist’s experiences and satisfaction;
- encourage positive attitudes towards nature conservation, and
- link outcomes to corporate/strategic objectives.
Key findings include:
- interpretation and communication can be a powerful tool to mitigate the effects of visitor use on the natural environment and support management goals;
- interpretation and communication programs should be included as an important part of management goals, and
- research, monitoring and evaluation of interpretation programs is necessary for effective management.
As a result of the increasing influence of tourism, protected area management is evolving from one primarily focused around onsite management and conservation to one that more broadly encompasses a greater range of holistic recreation and tourism experiences. In dealing with this evolution, national parks and protected area managers are now required to balance onsite interpretation activities with broader marketing and demand management activities.
Browse Visitor Communication case studies:
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The study aimed to develop a digital interactive to enrich visitor experiences at heritage tourism sites. It also developed a suite of guidelines to allow heritage tourism operators (and heritage managers) to operate a similar interactive module at heritage sites throughout Australia.
by Celmara Pocock, Marion Stell, Lucy Frost, Julia Crozier and Simon Ancher
This study uses the available literature and industry input to develop a set of guiding principles for achieving the sustainable marketing and promotion of visitation to national parks and other protected areas. Industry examples are used to highlight where and how these guiding principles are already being used as examples of good practice, thereby offering guidance to others.
by Stephen Wearing, David Archer and Sue Beeton
This document profiles key STCRC research in the field of tourism and protected area management from 2005 to October 2008. The aim of this summary is to provide a ‘snapshot’ of research that informs the parks-tourism relationship and its management.