The success of a tourism destination in its approach to destination management can be influenced by a wide range of factors. As a dynamic and complex industry, destination managers need to be continually monitoring, reviewing and evaluating tourism performance and management strategies to ensure the long-term sustainability of tourism in the destination. The strategic planning and ongoing management for a destination will contribute to the continuous improvement and success of a tourism destination. A wide range of research has been undertaken into the best practice of tourism organisations and destinations around the world.
One of the key reports produced by the Sustainable Tourism Cooperative Research Centre, investigates best practice and success factors of sustainable regional tourism destinations. The report, Sustainable Regional Tourism Destinations, uses the following destination framework to identify best practice principles and strategies for the sustainable management, development and marketing of regional tourism destinations in Australia:Source: Wray et al, 2010, Sustainable Regional Tourism Destinations, Sustainable Tourism Cooperative Research Centre
Research findings showed that regional destinations that have a strong level of support from their State or territory governments, well-established regional and/or local tourism organisations, supportive local governments, and local leaders that foster and implement a shared vision for sustainable tourism are well-placed to innovate, compete and implement sustainable tourism best practice in the future. For each best practice principle identified in the research, best practice snapshots are presented based on leading destination case studies in Australia.
Innovation in tourism and destination management is a significant part of a destination’s long-term sustainability and success. For further information, please see the section on ‘Innovation in Tourism’.
Destination Management Tip
Learning from the previous successes and failures of a destination and other destinations provides valuable information for future planning and development.