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Destinations and Communities


Tourism is regarded as one of the top five employers world-wide and plays a significant role in the economic and social development of many destinations and communities around the world. Destinations seeking to find a balance between their economic, social and environmental aspirations are engaged in ‘destination management’. The internationally recognised VICE model recognises that tourism in a destination is the interaction between:

  • Visitors;
  • the Industry that serves them;
  • the Community that hosts them; and their collective impact on, and response to
  • the Environment where it all takes place.

The Sustainable Tourism Cooperative Research Centre (STCRC) has invested over $260 million in research during the last 12 years to understand the factors that influence ‘success’ and the most effective way to achieve sustainable tourism development through destination management. Destination managers and tourism planners have recognised the need for a more holistic approach to destination planning, development and marketing. Over the last decade tourism stakeholders at the destination level have gradually shifted focus from the traditional marketing and promotional functions to the more coordinated strategic approach of destination management. The term ‘destination management’ and other tourism-specific terminology are often defined differently.


Browse Featured Case Studies:

Identification of Inhibitors and Facilitators to Research Adoption in the Tourism Sector

The first section of this report, the literature review, outlines the major components of research diffusion and diffusion theory including innovation development, decision-making processes and adopter categories. The second and third sections of the report will outline the research methods and survey results. The final section of the report will provide an analysis and discussion of the survey results and the implications these have for the STCRC.

by Chris Cooper, Leo Jago, Jack Carlsen and Lisa Ruhanen

Public/Private Partnerships for Sustainable Tourism

The objective of this report is to provide a framework for the sustainable development of the travel and tourism industry in the APEC region, through public/private partnerships, and to deliver a sustainability strategy for tourism destinations.

by Terry De Lacy, Marion Battig, Stewart Moore, and Steve Noakes


Strategic Issues for Australian Tourism 2008

This study aims to assist the development of a future national tourism strategy and research agenda and represents a typical but vital stage of a tourism visioning process. It provides an overview of four industry workshops hosted in late 2008 by STCRC in partnership with Tourism Australia. The workshops brought together 82 key tourism representatives from a broad cross-section of the industry. The goal was to develop a vision and identify key strategic issues, pressing policy objectives and research and development requirements for the Australian tourism industry. In particular, the workshops aimed to ascertain the industry’s opinion on core research priorities and to support the development of a national tourism research agenda, including the medium to long term research priorities that might be relevant to the role of a CRC or similar agency, in the future. It builds on a previous STCRC report Aanalysis of National, State, Regional and Local Tourism Strategies and Plans: Identification of Strategic Issues.

by Char-lee McLennan


Browse Destinations and Communities Case Studies:

Destination Planning


Destination Performance

Tools and Case Studies