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Self-Drive Tourism: Travellers to South Australia’s Limestone Coast Region

The objectives of this study were to generate a reliable and valid instrument to evaluate visitor satisfaction with self-drive tourism; evaluate alternative methods to survey self-drive tourists; provide information about the attributes that influence satisfaction levels of self-drive tourists; provide information about the benefits sought and attained by self-drive tourists; and provide information to assist product development and marketing initiatives related to self-drive tourism. The pilot study (Survey A) included the design and trialling of a questionnaire to examine satisfaction with drive tourism. Feedback from this pilot study informed adaptations to a questionnaire that was distributed to a larger sample of self-drive tourists (Surveys B and C).

by Gary Howat, Graham Brown and Heather March

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Self-Drive Tourism: Travellers to South Australia's Limestone Coast Region

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