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Regional Touring Route Travellers: Users Motivations, Attitudes and Behaviours in Queensland and Tasmania

This study explores the motivations, attitudes and behaviours of tourists on themed touring routes (trails) in  Queensland and Tasmania, Australia. The results provide insight into the travellers, their preferred holiday style, motivation, patterns of planning, travel and en route behaviour, use of themed touring routes and their views on destinations. Important differences were found to exist between the touring groups in the two states.

by Anne Hardy, Bill Carter, Bob Beeton, Mark Olsen and Louise Horneman

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Regional Touring Route Travellers: Users Motivations, Attitudes and Behaviours in Queensland and Tasmania

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