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WTTC Tourism for Tomorrow Awards

Tourism for Tomorrow Awards

Tourism for Tomorrow is WTTC’s vision for the sustainable future of the Travel & Tourism sector, based on integrating the needs of ‘people, planet, and profits’.

Under WTTC stewardship, Tourism for Tomorrow Awards is an annual programme aimed at recognising examples of best practice in sustainability from Travel & Tourism across the world.

Each year we look to reward businesses and organisations whose commitments to sustainability and long-term vision have not only helped to shape international standards for environmentally and socially responsible tourism, but also have demonstrated how tourism can be a force for good. These businesses benefit local people, support cultural diversity, and advance biodiversity conservation, all within a viable and profitable business model.

Over the years we have recognised all types of businesses from small eco-lodges to large corporate organisations, which are developing a skilled workforce and using innovative solutions while stimulating consumer interest and understanding of sustainable tourism practice.

Learn more about the Awards here!

“Tourism for Tomorrow is tourism which optimises the economic, environmental, social and cultural impacts of the industry. It serves to engage both Travel & Tourism businesses and tourists with the people and the places they visit and acts as a force for good.”

Discover how winners are recognised at the WTTC annual Global Summit:

Learn about past Tourism for Tomorrow Awards winners & finalists

For more information on the application and judging process, have a look at our animation ‘Winner’s Journey’

See how the winners and Finalists achievements contribute to the United Nations Sustainable Development Goals


Award categories:

Community Award – recognises organisations committed to sustainable tourism leadership in local community development, empowerment and cultural heritage

Destination Award – recognises destinations which show commitment to supporting and delivering sustainable tourism best practices

Environment Award – recognises organisations achieving environmental best practice through biodiversity conservation, protection of natural habitats, addressing climate change, and green operations

Innovation Award – recognises innovative solutions to overcoming the challenges faced by Travel & Tourism in implementing sustainability in practice

People Award – recognises organisations dedicated to the development of capacity building, training and education to build a skilled tourism workforce for the future


Read more about on the Awards and categories.


PATA is a proud supporter of the WTTC Tourism for Tomorrow Awards.