It is not a necessarily a bad thing to eat meat; however, by including increasing amounts of meat in our diets we are fueling demand for livestock production, which according to the FAO is “one of the top two or three most significant contributors to the most serious environmental problems, at every scale.
Reducing CO2 emissions is one of the biggest missions of our time and in order to curb emission levels, we all need to do our part.
This applies especially to the tourism industry, which is seeing a huge rise in meat consumption and culinary travel, where food is the main attraction. This trend contributes to the rise in meat consumption and so our industry has the opportunity to lead the way in presenting creative food itineraries that aren’t solely reliant on meat – or at least on Mondays.
If every tourism business joined the ‘Meat Free Mondays’ movement – imagine what a difference this would make?
To join the movement you can register your business here. Or follow via Facebook. You can even download informative posters to promote Meat Free Mondays to your customers and staff, or share a lighthearted article about vegetarians and why they aren’t so uncool.