Marketing of Protected Areas as a Tool to Influence Visitors’ Pre-Visit Decisions
This report focuses on the issues salient to developing and implementing pre-visit communications in the context of protected area marketing and management. Establishing experience and behavioural expectations prior to visiting a protected area is central to ultimate visitor satisfaction as well as environmental protection. In designing pre-visit communication that promotes park and protected area visitation, as well as shapes behavioural expectations, managers must have a framework with which to both plan and implement effective pre-visit communication strategies.
by Mike Reid, Stephen Wearing and Glen Croy
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