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Identification of Inhibitors and Facilitators to Research Adoption in the Tourism Sector

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The first section of this report, the literature review, outlines the major components of research diffusion and diffusion theory including innovation development, decision-making processes and adopter categories. The second and third sections of the report will outline the research methods and survey results. The final section of the report will provide an analysis and discussion of the survey results and the implications these have for the STCRC.

 

by Chris Cooper, Leo Jago, Jack Carlsen and Lisa Ruhanen
Cooper_TourismRes-Adoptn
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