Last week, I spent a night in a hotel in Brussels that has taken a circular economy approach to redesigning the way its loyalty scheme works. Following on from my previous blog about how we in the industry can engage tourists by making them proud to be part of our efforts to promote sustainability, I want to look today at how rethinking the way such loyalty programmes operate could further help deliver on our aims.
Most people staying in a hotel – especially a city-based one – don’t just stay in the hotel. They wander out and explore. So why don’t hotels create partnerships with ethical shops, experiences, restaurants, low carbon transport alternatives and more in the neighbourhoods where they work. Such a ‘Hotel Eco Loyalty Programme’ (HELP) could provide me with discounts and incentives at these establishments and operators, helping me discover the city through them while supporting their efforts to assist the communities and environments where they work.
Read the full blog post here.