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Helping Tourism SMEs Plan and Implement Information and Communication Technology

The focus of this study is the effect of ICT on Small to Medium Tourism Enterprises (SMTEs). This study developed and tested a web based ICT skills capability toolkit consisting of two modules. The first module consists of 37 lessons on Internet strategy, website design and optimisation based on material developed by the ATDW. The second module is a questionnaire that allows the ICT skills profile of a region to be assessed.

by Noel Scott,  Stephen Burgess, Ann Monday,  Paul O’Brien,  Rodolfo Baggio,  Carmine Sellitto, David Bank

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Helping Tourism SMEs Plan and Implement Information and Communication Technology

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