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Hello sustainable society: Understanding the circular economy



The circular economy is about recycling everything that we produce and treating materials like they’re finite. This is something that is achievable for your business. Processing materials requires energy, causing pollution. A zero-waste approach encourages the redesign of resource life cycle so that all products are reused, limiting pollution.

Based on sourcing, manufacturing, distributing and using ‘efficiently’ for reuse, the following tips could help your business close the loop and become more circular:

1. Mix with the right people: Having a designated sustainability team may drive projects, sustainability must be driven from the heart!  

2. Use the right metrics: Consider a value framework to measure performance and returns.

3. Solve customers’ problems: Consider developing a product recycling programme – upcycle unwanted products to fill a need.

4. Product as services: Invest in innovation and think about products you could lease!

5. Be ready for backlash: Not everyone understands that sustainability can be profitable, so be sure to engage your team, and have a clear message for your stakeholders.  

By modifying each stage in the economic cycle (from production to use) and designing goods to be recycled, businesses can regenerate waste much like an ecosystem. Designing goods to be reused and consume less energy is becoming the norm!

To learn more about how to grow economically but not harmfully watch this.

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