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‘Happiness’ key factor to sustainability

The government and all stakeholders in the tourism industry should pay more attention to the happiness of tourists after visiting Indonesia instead of only focusing on increasing the number of visitors. “So far, the visitors are still regarded as a commodity, or a source of money, but we have not asked whether they are happy after visiting Indonesia,” said World Committee on Tourism Ethics member I Gede Ardika in the Pacific Asia Travel Association (PATA) Hub City Forum themed “Indonesia’s Tourism Role in the Complete Visitor Economy” in Yogyakarta on Friday. By Bambang Muryanto. Read more.