Corporate community engagement—also known as corporate community involvement or corporate community investment – refers to the activities that a company undertakes to enhance its relationships with, and contribute to the well-being of, the communities in which it has a presence or impact
It is the most visible way an organisation can demonstrate its ethics. It entails many different kinds of initiatives and actions, from donations to community partnerships, employee volunteering to work placements, but generally involves a company giving its resources in the form of time, money and products or services to a social or environmental cause.
The Committee Encouraging Corporate Philanthropy (CECP)’s Giving in Numbers report on trends in corporate philanthropy in 2010 is based on data collected from 184 companies including 63 of the top 100 companies in the Fortune 500. The main findings were:
- The median total giving was $22.10 million;
- The typical company provides 81% of its giving in cash;
- 94% of companies offered at least one matching-gift programme;
- 89% of companies had a formal domestic employee volunteer programme;
- Health, education, and community and economic development were top priorities
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