How Le Meridien staff in Singapore communicated a seasonal message with a difference…
Staff at Singapore’s Forte Meridien Orchard Road sent a very special Christmas message last year – with a spectacular 20-foot high ‘Christmas tree’ created from 8,000 discarded aluminium cans. PR manager Evonne Lee worked with local environmental artist Anthony Woo to develop the idea for the huge tree, which was constructed in the atrium reception area under the supervision of the hotel’s chief engineer, Philip Poh.
Training sessions were held to show everyone how to handle the cans safely, without risk of cutting themselves. Then every member of the hotel staff helped to build the tree by cutting six cans into strips. These were used to create ingenious decorative ‘frills’ around each tier of the tree.
Read more at Green Hotelier!