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Good Living Tourism: Lifestyle Aspects of Food and Wine Tourism

The Good Living Tourism project focused on the lifestyle aspects of food and wine tourism. The project comprised several studies including regional case studies and consumer research. This report presents the findings of two stages of the project: a qualitative study that explored the enhancement factors that help to build the food and wine experience, and a quantitative study that investigated consumer preferences in food and wine tourism.

by Beverley Sparks, Linda Roberts, Marg Deery, Jenny Davies and Lorraine Brown

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Good Living Tourism: Lifestyle Aspects of Food and Wine Tourism

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