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Economic Evaluation of Special Events: A Practitioners Guide

This guide highlights the importance of  evaluating the performance of special events  in order to ensure that they maximise their  contribution to the host region. Although it  is recommended strongly that events should  be evaluated in a holistic fashion using  techniques such as cost-benefit analysis,  the focus of this guide is on the economic  dimension of evaluation.

by Leo Jago and Larry Dwyer

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Economic Evaluation of Special Events: A Practitioners Guide

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