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Earth Hour 2016

Image source: WWF Australia

2016 is undoubtedly the most critical year to take action on climate change. So the question is – will your business be participating?

Earth Hour is the world’s largest grassroots movement for the environment charged by the World Wildlife Fund (WWF). Each year it inspires and empowers people around the world to use their power to “change climate change.”

An initiative developed in Sydney, Australia in 2007, Earth Hour has gathered incredible momentum over the years and in 2015 saw 172 countries and territories taking part. Earth Hour is unique because it unites people regardless of age, gender, religion, or culture, and is effective because it is built on the power of collaborative action.

So how can you get involved? Well, you simply have to turn your lights off for one hour on the 19th of March at 8.30pm local time.

For businesses, especially accommodation providers, this is a great chance to show your support for climate protection. In fact, as a business you are able to have a huge impact – as your action will involve your staff, customers, and even your supply chain partners. It will also show your stakeholders that you care about the planet – and will be a great way to boost your brand.

In preparation for Earth Hour you should:

  •         Register your organisation
  •         Download the How-to Guide
  •         Download the Starter Kit
  •         Check out the 2015 Earth Hour report
  •         See the Hotel’s Guide
  •         Read the All-Round Event Guide

You can also become an official partner – including the opportunity to be part of the Earth Hour Hotel Program which was very successful in 2015.

We strongly encourage PATA members to join us for Earth Hour this Saturday 19 March 2016 and would love to hear from those who will be taking part. To contact us click here.

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