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Development of a Research-Based Tool for Evaluating Interpretation

The aim of this research project was to develop, test and refine an evaluation tool kit for assessing the impacts of interpretation on visitors at heritage, nature and food and beverage tourism sites. In particular, we sought to develop a package that was user-friendly and practical for operators to use, yet based on theory and rigorous research methods.

by Sam Ham and Betty Weiler

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Ham_ToolEvalInterp

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