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The study was undertaken to investigate the consideration and choice of Australian holiday destinations from a brand salience perspective. The primary objective was to describe a product category structure for Australian holiday destinations. A qualitative research methodology was adopted in which a total of 20 semi-structured face-to-face interviews were conducted with residents of Sydney and Melbourne. The results of the research provide examples of domestic holiday travel within a framework based on benefits sought, relevant experiences, travel context, destination attributes and destination set.

by Richard Trembath

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100021_TrembathB

 

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The objectives of the study were to provide the foundation for the development of an industry-led set of national benchmarks for operational management of caravan and tourist park sites; a set of national visitor service quality benchmarks; a set of national protocols for ongoing performance management; and a decentralised knowledge management process whereby the practices, protocols and benefits of the project will be dispersed throughout rural and regional Australia. The achievement of these objectives provides a basis for improving the quality of service provision to caravan and tourist park customers and the management performance of caravan and tourist park operations.

by Bruce Hayllar, Gary Crilley and Barry Bell

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hayllar cover 073

 

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This study was undertaken as a scoping study for future research into long haul flight issues and to complement the existing forecasting models and the scenario building that is currently underway with respect to Australia’s future tourism directions.

by Peter Murphy, Tracy Harrison-Hill, Lindsay Turner and Yan Zhang

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LongHaulFlightMarket

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