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Creating an effective corporate social responsibility strategy for your company

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There is no doubt that social and environmental awareness has been on the rise. With increasing competition to attract and keep talent, companies that have corporate social responsibility programs are deemed more attractive to both prospective employees and customers.

By creating an effective CSR strategy, you will not only be helping your company succeed but you will also be supporting the greater community in which it operates. Here are some of the many tips for creating an effective CSR strategy for your company:

  1. Commit to a cause that resonates with the mission, vision and values of your company

If you choose to support a specific cause, make sure that it is important that the cause resonates to all your team (both employees and clients) so they can devote themselves to it. For example, if your company makes cookies, an appropriate CSR cause could be to advocate for sustainable palm oil, as it has a direct link.

To gain further knowledge on this topic read this article.

  1. Establish achievable goals

Set realistic objectives, even if they seem small, rather than lofty over the top targets that will never be achieved. Build your goals on current resources rather than big-picture dreams. Remember you will have to measure them later so don’t load yourself with a huge baggage you can’t support.

  1. Be fully dedicated to the cause

Consistency is one of the keys for a good CSR strategy; be sure that all departments are fully engaged. Once you have managed to create a credible approach, don’t forget to monitor and measure its impact.

  1. Partner with reputable NGO’s

Partner with an NGO that is working directly with your cause. This organization can help guide your publicity surrounding your CSR efforts, and can ensure that your efforts are recognized.

Organizations such as Charity Watch, BBB Wise Alliance and Charity Navigator can help you with the selection.

  1. Make sure the team is included

If employees are fully engaged, they will be more receptive to the company’s values. It is important that all departments are aware of your organisation’s CSR strategy in order to help execute it. If you have doubts on how to increase your employees engagement read our article on how to “Boost your Green Team”.

  1. Share your story

Again, it’s all about engagement. Tell your costumers about your CSR efforts. Moderns consumers will reward companies that are socially and environmentally aware. Having and promoting a CSR strategy will earn you a competitive advantage over your competition.

  1. Measure and monitor

You can’t manage what you don’t measure. Get a baseline, then measure your impact and monitor any change over time. Although it can get challenging, it’s easier to ask for help if you have data to bolster your case. Here you have some tips that may help you reach this goal.

As most companies are now aware of the advantages of having a CSR program, unfortunately some are exploiting CSR for inauthentic purposes. This has caused serious concerns to customers that are now less naïve to these issues. Obtaining certification is a great way to ensure to your customers that you are not joking on this matter.

Credits: Tony Cenicola

If you’re tossing things in the recycling bin out of sheer hope, you might be an “aspirational recycler.”

To gain knowledge on whether you are recycling the right way, read the full article here.

By Livia Albeck-Ripka for New York Times.

Credits: Joule/Lit et al.

Scientists at Stanford University have designed an electrocatalytic mechanism that works like a mammalian lung to convert water into fuel.

Their research on fuel efficiency could help existing clean energy technologies run more efficiently.

To read more on how this innovative system can alter the clean energy sector press here.

By Jun Li, Yangying Zhu, Wei Chen, Zhiyi Lu, Jinwei Xu, Allen Pei, Yucan Peng, Xueli Zheng, Zewen Zhang, Steven Chu and Yi Cui for Joule Journal

Credits to Science Daily News.


Billions of cockroaches are being farmed in China to tackle food waste

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Credit: REUTERS/ Thomas Suen

In the near pitch-dark, you can hear them before you see them – millions of cockroaches scuttling and fluttering across stacks of wooden boards as they devour food scraps by the tonne in a novel form of urban waste disposal.

“Cockroaches are a bio-technological pathway for the converting and processing of kitchen waste,” said Liu Yusheng, president of Shandong Insect Industry Association.

Cockroaches are also a good source of protein for pigs and other livestock. “It’s like turning trash into resources,” said Shandong Qiaobin chairwoman Li Hongyi.

Read the full article here to find out the full benefits of “Essence of Cockroach”. This may just change your mind about these much-despised little creatures.

By Ryan Woo, Thomas Seun for Reuters


Credit: BBC

Avoiding meat and dairy products is one of the biggest ways to reduce your environmental impact, according to recent scientific studies.

But what is the difference between beef and chicken? Does a bowl of rice produce more climate warming greenhouse gases than a plate of chips? Is wine more environmentally friendly than beer?

To find out the climate impact of what you eat and drink, choose from one of the 34 items in our calculator and pick how often you have it.

Read the full article and find out how your food choices impact the environment with the carbon footprint calculator here.

By Nassos Stylianou, Clara Guibourg and Helen Briggs for BBC.


Consumers Are Ready for Full Sustainability, Brands Aren’t

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 Credit: Photo by Onnie A 

Sustainability advancements are generally welcomed by shoppers, so why aren’t more companies changing to capitalize?

Words like “sustainable,” “green” and “eco” — even leafy packaging or other marketing materials — tend to draw the eyes of consumers bombarded daily with advertising messages. Secondhand shopping and fashion sharing, frequently marketed as a form of eco-consumerism, have gone mainstream, especially with the younger set.

“Companies should be striving to do the ‘right thing,’ whether their customers care or not,” Rissanen said. “At the same time, those of us who care should pressure the companies whose practices are damaging. We know enough to make the changes — these things are no longer optional.”

Read the full article here.

By Kali Hays for WWD.


Credit: Susan Wright

The southern region of Basilicata, its people poor and its food and history rich, has been named Europe’s Capital of Culture for 2019.

A mayor really isn’t supposed to say something like this.

“We don’t want tourists.”

I waited for the punch line. None came.

“We don’t want to be occupied by tourists,” he continued.

Tourism, he explained, will deplete a city of its soul — and this city has a prehistoric soul.


Read the full article here to find out why the Lucani may not want to be connected with the world.

By Danielle Pergament for New York Times.


Tourism 2020: Quality over Quantity

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Credit: Nawalescape on Pixabay

The future of Bali’s tourism industry is likely to promote green and sustainable tourism through ‘Tourism 2020’ and Tri Hita Karana.

On the sidelines of the 2018 Indonesia Tourism Attraction Expo and Forum (ITAEF), held in Kuta last week, House of Representatives Commission X Member, I Putu Supadma Rudana, told local news wires that the future of tourism will change for the better.

He suggested Bali could lead the way and be a prime example of tourism development based on being a Tri Hita Karana – Green Sustainable Tourism Destination.

Read more on Bali’s sustainable future here.

By Gapura Bali.



Credit: Green is the new black

Christmas can be a time of overindulgence and over-consumption, but it doesn’t have to be that way.

Green is the new black is kicking off with “How to have a Zero Waste Christmas” with Green Warrior, Hannah Chung – The Zero Waste Challenger, on how we can go waste-free, lower our impact and have a green Christmas.

A pile of unwanted presents on Boxing Day, wrapping paper strewn on the floor, tinsel drooping off trees of plastic, hangovers, gout. If this is reminiscent of your Christmases past, remember that it doesn’t have to be this way. Life can be so much simpler without all the stuff that we’ve been conditioned to believe is ‘festive tradition’. Make new traditions, set yourself free from the faff, and get creative this holiday.

Read the full article to learn 8 waste-free alternatives here.

By Hannah Chung for Green is the black.


Party time: Mother of Pearl’s sustainable eveningwear is an ethical alternative

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Credit: The Guardian

Evening dressing shouldn’t be a one-night stand, says designer Amy Powney. It should be easily adaptable to myriad occasions.

“What needs to change more than anything, specifically with eveningwear, is the idea you can only wear a dress to an event once and then [have to] put it away….”

London-based Powney is a rising star on the fashion scene and is known for her frank approach when it comes to sustainability, admitting that “fundamentally we all need to stop shopping”. She is also, however, respected for her realism and is one of a growing fleet of designers who promote the philosophy to “buy less and buy better”.

Read more on the sustainable movement in the fashion industry here.

By Scarlett Conlon for The Guardian.

Read #PATASustain green tips here on how you can make a conscious decision about your fashion choice.