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This report considers the role of wildlife tourism in the Australian domestic market through a study based on a telephone interview survey of 1356 respondents from all over Australia. The aims of this study were to assess the role and significance of wildlife experiences within the Australian domestic tourism market; establish a typology of domestic wildlife tourists through market segmentation and develop market profiles; and examine motivations for and satisfaction levels with wildlife encounters amongst domestic wildlife tourists.

by Liz Fredline

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An Analysis of the Domestic Wildlife Tourism Market in Australia

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The principal aim of this exploratory study is to develop and test the initial stages of a framework to assess the sustainability of marine wildlife tourism operations in Western Australia. In particular, this study uses the available research as a guide to understanding ecological, environmental, operational and social impacts of marine wildlife tourism on both marine wildlife and humans and subsequently develops a wildlife-auditing framework.

by Kate Rodger, Amanda Smith, Claire Davis, David Newsome and Philip Patterson

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